Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms....
Marketers
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad...
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand...
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers...
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and...
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans...
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration...
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years...