As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the...
Marketers
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
Happy birthday, ChatGPT! At one year old, a human baby might be able to say a few words, point and...
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...
There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would...
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers...
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time...
Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms....
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for...