Bringing Programmatic To Product-Level Data

AdExchanger |

Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information. Datalogix vet Rob Holland recognized that reality when he served as an EVP at the Oracle Data Cloud – and he just jumped to ecommerce marketing startup Bluecore last week to help solve that problemContinue reading »

The post Bringing Programmatic To Product-Level Data appeared first on AdExchanger.

Read more

IBM Quietly Builds Its Video Cloud

AdExchanger |

Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is using Watson and data analytics to improve the relevancy of video content, ads and delivery models. “In ad-supported video, how do you make ultra-targeted ads tailored down to the individual for customer acquisition?” said David Mowrey,Continue reading »

The post IBM Quietly Builds Its Video Cloud appeared first on AdExchanger.

Read more

As Media And Mar Tech Merge, TV Ads Get Smarter

AdExchanger |

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video and TV planners to use CRM data to inform video ads served by Innovid. Conversely, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketingContinue reading »

The post As Media And Mar Tech Merge, TV Ads Get Smarter appeared first on AdExchanger.

Read more