Chobani Dives Into Data With Nielsen Marketing Cloud

There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out an RFP to consolidate its activity with a marketing cloud. “One of the benefits with a marketing cloud is it gives us a holistic picture of all of our digitalContinue reading »

The post Chobani Dives Into Data With Nielsen Marketing Cloud appeared first on AdExchanger.

Read more

Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media

In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firmContinue reading »

The post Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media appeared first on AdExchanger.

Read more

The World Surf League Catches A Data-Driven Wave

As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed.Continue reading »

The post The World Surf League Catches A Data-Driven Wave appeared first on AdExchanger.

Read more

Lotame Eyes International, Brand Expansion Under New CRO

AdExchanger |

Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global clientContinue reading »

The post Lotame Eyes International, Brand Expansion Under New CRO appeared first on AdExchanger.

Read more

Shutterfly CMO On How Data Became The Lifeblood Of A ‘Web 1.0’ Ecom Brand

AdExchanger |

Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO talking. But despite competing with Apple, Google and Facebook, and needing to match new consumer behavior, Shutterfly’s revenue is up. The early “web 1.0 ecommerce company,” as chief marketing exec John Boris referred to it,Continue reading »

The post Shutterfly CMO On How Data Became The Lifeblood Of A ‘Web 1.0’ Ecom Brand appeared first on AdExchanger.

Read more

How GDPR Drives SAP’s Acquisition Strategy

AdExchanger |

SAP acquired Gigya for $350 million in September for its consumer identity management solution. The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social. It also gives SAP more clout to help companies manage their opt-ins amid looming privacyContinue reading »

The post How GDPR Drives SAP’s Acquisition Strategy appeared first on AdExchanger.

Read more

Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

AdExchanger |

As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integrationContinue reading »

The post Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks appeared first on AdExchanger.

Read more

Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI

AdExchanger |

As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, whichContinue reading »

The post Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI appeared first on AdExchanger.

Read more

Mapp Digital Aims To Take On Marketing Clouds With The Old Teradata Stack

AdExchanger |

Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business from the larger marketing clouds. One way it hopes to get there is by attracting upper mid-market and enterprise buyers like KFC and Infiniti that are looking for a modular marketing cloud with managed servicesContinue reading »

The post Mapp Digital Aims To Take On Marketing Clouds With The Old Teradata Stack appeared first on AdExchanger.

Read more

Zeta Global Buys Boomtrain, Adding Machine Learning Mojo

AdExchanger |

Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that works primarily with retailers and media companies. Terms of the deal were not disclosed. Boomtrain previously raised almost $15 million, and headcount was down 8% in the first six months of 2017, according to LinkedInContinue reading »

The post Zeta Global Buys Boomtrain, Adding Machine Learning Mojo appeared first on AdExchanger.

Read more