Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that...
Marketing Cloud
Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information....
Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video...