The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm...
marketing clouds
If you’re a marketing cloud, you’ve suddenly got customer data platform fever.On Monday, Adobe rolled out the beta version of...
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...
Teamwork makes the dream work. At least, that could be the new Salesforce mantra for a suite of cross-cloud integrations...
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data.Many will insist...
Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry...
Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter,...