In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a...
marketing
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that...
Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined...
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off...
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger. The post Snowflake Touts Its...
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the...
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry?...
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth...
The role requires a very confident communicator and a motivated self-starter with strong administration skills, industry nous and some basic...