A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next...
marketing
AUCKLAND, Yesterday: The In-House Agency Council (IHAC) is now in New Zealand, where 71% of Kiwi brands have some in-house...
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had...
Influencer marketing platform ShopMy has raised $ 77.5 million in a Series B funding round. ShopMy connects creators with brands...
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed...
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024...
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs...