JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks...
marketing
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024...
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs...
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of...
Earlier this month, GroupM New Zealand brought advertisers and creatives together to explore what the future of influencer marketing looks...
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the...
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
WAIKATO, Today: Unbound, a Waikato-based digital marketing agency, has teamed up with Stape to ramp up server-side tracking for better...