Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and...
marketing
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch...
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it...
AA Insurance is pleased to announce the permanent appointment of Shaun Rees to the role of Chief Product and Marketing...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss...
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last...
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During...