Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that...
marketing
TOKYO, Today: Uber’s marketing leadership bench just levelled up, with Ally Doubé stepping into the Asia Pacific Marketing Director role...
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media. Adweek Feed
New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen. Adweek Feed
He also brings experience from Hulu and Lyft. Adweek Feed
Plus, why acquiring new customers are not the best way to growth. Adweek Feed
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a...
Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click...
AUCKLAND, Today: Senior marketers across Australasia are getting a new pathway to meaningful work, with The Marketing Club partnering with...
The Marketing Club has announced a new partnership with trans-Tasman marketing consultancy Art of the Possible. The two organisations say...