This inaugural article in the ‘Get Real’ series, kicks off with a frank look at why the digital native in...
marketing
True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom....
Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change...
Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people...
NZ Marketing magazine’s March/April issue has hit desks and includes the results from the Agency Perceptions Survey via TRA along...
The TVNZ-NZ Marketing Awards are back for another year, and to make sure those entering have all the information required,...
Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated...
AUCKLAND, Wednesday: The AA has appointed Jenni Ryan to the newly created role of chief marketing officer to develop the...
Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such...
If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between...