Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
marketing
Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week's menu features projects from...
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from...
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy...
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on...
Cannabis brand Ayr Wellness latched onto Mother's Day by using images that could've been marketing spa packages or weekend getaways....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment...
This week's edition of Marketing Morsels is stuffed with delightful--and holiday-themes--samplings from Ocean Spray, Pearl Milling Company, Jim Beam and...
During the early days of the pandemic, many people around the country discovered they could order groceries online through services...
Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers...