Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule

Nike’s Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with…
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