U.K telecom O2 has just been announced as the official sponsor of ITV's Love Island, Britain's buzziest reality TV show....
marketing
After two years of disrupted travel and paused holiday plans, Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
There’s just two weeks left to enter the 2022 TVNZ-NZ Marketing Awards. This year’s expanded awards programme has several new categories,...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Spanx...
As Bark looks to continue its expansion, the maker of the monthly subscription service BarkBox and other dog-friendly merchandise has...
With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for...
This year's NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports....
Marketing has played a role in society for as long as there have been messages to deliver. What started as...