Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in...
marketing
AUCKLAND, Tuesday: Brand tracking startup Tracksuit has raised $ 7.5 million in its first-ever funding round. The round was led...
In May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once...
The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their...
Last summer, the U.K.-based Marketing Society presented Jaclyn Pannell with its Future Leader award. If you'd told a younger Jaclyn...
The (new) CW Network has its marketing leader. Nexstar, the network's parent company, named former WarnerMedia executive Chris Spadaccini as...
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to...
Global marketing publication Contagious has included Colenso BBDO in its list of eight of the Best and Bravest agencies from...
If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year...
Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is...