DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and...
marketing
Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools...
For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers....
Brands want to know they have the most effective creative to drive sales, but they also want to understand how...
More than 755 million monthly users--twice the size of the U.S. population. That's the forecast from Insider Intelligence on how...
HAMILTON, Today: The Waikato-based Globox digital out-of-home network has promoted digital marketing director Kelly Walsh to marketing director. Globox COO...
Editor's note: This is part of Marcus Collins' Check the Rhyme series, in which he extracts marketing insights from rap...
For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers....
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions...
For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers....