In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack, following… Continue reading »
The post With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution appeared first on AdExchanger.
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