“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
marketing
Twitch Rivals, Twitch's live competition destination, teamed up with Fortnite and the National Football League Players Association on a Big...
Just six months after the 2020 Tokyo Olympics ended, it's Olympics time again at NBCUniversal. The Winter Olympics have started...
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade....
Throughout 2021, climate issues wrestled their way to the forefront. The U.S. alone was hit with more than $ 145...
The twin shipping ports of Los Angeles and Long Beach made national news late last year, becoming the poster children...
This past holiday season, Trek tried out a new approach to its holiday marketing strategy, one that might become an...
Bruno Cardinali is leaving his role as Popeyes CMO after nearly three years in the job. In a conversation with...
A giant sculptural sign on the waterfront will present new and unique photo opportunities for locals and visitors alike as...
International pizza chain Papa John's has promoted Anne Fischer to chief marketing and digital officer (CMDO). The promotion will see...