Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball...
marketing
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge...
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely...
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a creepy...
Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey...
AUCKLAND, Today: Brand tracking software company Tracksuit has launched a tool to help businesses more accurately calculate their annual brand...
A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan...
Celebrities' political and personal beliefs unavoidably impact the brands they're affiliated with--whether it's a business they own or a brand...