The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before....
marketing
A year after vowing to clean up its products--and starting a plant-based food feud with some of its competitors--Lightlife is...
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The video game industry has proven to be one of the more robust entertainment segments. The global games industry is...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Reddit celebrated the one-year anniversary of the opening of its U.K. office in the Holborn section of London with its...
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow...
The New Zealand Marketing Association (MA) has announced a new online series for Kiwi marketers called Marketing Disrupted. Marketing Disrupted allows...
Home management platform Thumbtack has built momentum this year, and to keep the brand going in the right direction it's...