AUCKLAND, Wednesday: “So, as we marketers contemplate a second year of a global pandemic and beyond, do we see only...
marketing
Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as...
Industry veteran Taj Alavi is now global head of marketing at Spotify, a newly created role for the music streaming...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve...
Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog,...
This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals...
In the not-so-distant past, Naomi Osaka's abrupt withdrawal from the French Open on Monday would have been the kind of...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s fitting that...
This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing...