Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
marketing
It was certainly a year of uncertainty, leaving marketers with an ever-evolving list of obstacles to navigate. Once the Covid-19...
Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that...
Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned...
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was...
Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s...
It would be tough to pick just one career-defining moment in tennis superstar Naomi Osaka's recent past. There's the 2018...
The Brandweek Sports Marketing Summit is bringing together the NFL, NBA, MLB, NHL, Nascar and multiple esports leagues to discuss...
Some marketers consider benchmarking and metrics tracking to be distractions--busy work that takes time away from just getting down to...
Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as...