"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
marketing
Over the last 22 months of unprecedented change across media, marketing and tech, we've learned to work in new ways...
The launch of Dove's iconic "Real Beauty" campaign in 2004 marked the first time I had ever seen a body...
How does your brand sound? That's a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and...
When Eva Longoria reached out to a group of Latinx influencers for help marketing her tequila brand, Whalar director Jake...
Generally speaking, today's music superstars aren't as quick to commit to the full promotional spread as they were ten years...
The omicron variant of Covid-19 put the entire National Hockey League on an impromptu holiday vacation. But the latest pandemic...
After being purchased by Chicago-based investment firm Peak6 in 2019--which was followed by a rebrand the same year, and two...
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join...
As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its...