Just 6 Months After Tokyo, NBCU Tackles Another Olympics Marketing Challenge

Just six months after the 2020 Tokyo Olympics ended, it’s Olympics time again at NBCUniversal. The Winter Olympics have started in Beijing, and NBCU’s marketing team is working to make sure that everyone who watched the Summer Games–which had been delayed for a full year because of the pandemic–returns for the next go-around. “One of…
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