A+E Seeks DTC Dollars; For Martin Sorrell, ‘Digital’ Buzzword Still Has Magic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively lowContinue reading »

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Kraft-Heinz’s $15B Write-Down Shows Why Marketing Still Matters

Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term growth. “It indicates investment in innovation and branding is essential,” said Martin Sorrell, CEO of S4 Capital. “In addition to being frugal, you have to invest in product or service innovation and marketing. You’re throwingContinue reading »

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How MediaMonks’ Production-At-Scale Model Integrates With Programmatic

MediaMonks has always focused on high-quality, low-cost creative production at scale. But when the agency’s parent company S4 acquired MightyHive in December 2018, MediaMonks’ value prop expanded to include performance advertising. Together, MediaMonks and MightyHive will put creative, production and performance marketing on one team, rather than siloing them in specialty groups as agencies oftenContinue reading »

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Under S4, MightyHive Plots Expansion Beyond Its Google-Centric Roots

Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from MediaMonks. The acquisition kicked off a formal working relationship between S4 CEO Sorrell and MightyHive CEO Pete Kim – who are bonding over their similar Type A personalities. Sorrell’s reputation for all-hours emails and constantContinue reading »

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Martin Sorrell At CES: Clients Will Demand Speed And Flexibility In 2019

While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO WesleyContinue reading »

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The Big Story: Sir Martin Sorrell’s Botanical Curiosity

What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4. The holding company he once described as a peanut grew into a coconut – also his description – when it acquired MediaMonks in June. With its second acquisition with MightyHive on Tuesday, the coconut has doubled up. FromContinue reading »

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It’s Official: S4 Grabs MightyHive For $150 Million

After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive. S4, launched by former WPP CEO Martin Sorrell, will pay $150 million for MightyHive. The agency’s revenues grew 129% at a compound annual growth rate between 2015 and 2017. Revenues for the first nine months of 2018 were $40.7 million,Continue reading »

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S4 Confirms It Wants MightyHive As Its Second Agency Acquisition

Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for digital production agency MediaMonks. MightyHive is valued at up to $200 million and brings in $25 million in annual revenue, according to Financial Times. Sorrell launched S4 in April afterContinue reading »

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S4 Capital Reports First-Ever Earnings

Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut. S4 Capital reported its first-ever earnings as a public company Wednesday, following its reverse takeover of Derriston Capital in April. Q3 revenue grew 45% to $33 million and rose 48% to $94 million for the first nine months of the year.Continue reading »

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Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend

Martin Sorrell is bullish on Amazon. The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4 Capital and former WPP honcho, predicted Tuesday at AdExchanger’s Programmatic IO in New York City. He did not mention a timeline. In Amazon’s Q3 earnings in July, the company said it brought in $2.5Continue reading »

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