Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food...
McDonald’s
The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and...
Chief marketing officer Tariq Hassan has left McDonald's. On Monday, McDonald's USA president Joe Erlinger posted a letter on the...
McDonald’s and OMD New Zealand have become the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution. ...
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are...
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope...
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in...
McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this...
In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids....
McDonald's continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second...