March was another great month for advertising, and we tested a range of amazing creative in the hunt for the...
McDonald’s
Closing in on eleven years at McDonald's, Guillaume Huin has climbed within the company to now be their Social Media...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and...
Few marketing tactics have become as common in recent years as the limited, "exclusive" product drop inspired by quickly snatched-up...
LONDON--McDonalds's has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and...
By most measures, 2020 has been a pretty terrible year--but how was it perceived through the eyes of children? McDonald's...
McDonald's, Chrissy Teigen and John Legend teamed up on a social challenge to drive awareness of and support for nonprofit...
For kids heading into their teenage years, the holidays can be a time of emotional conflict. Part of you wants...
McDonald's, largely a holdout in the faux-meat battle that's been raging at fast food chains for nearly two years, plans...