Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since...
McDonald’s
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...