On Wednesdays we wear pink... and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for...
Mean
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media...
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even...
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft...
The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Customize your avatar in Hugo's latest NFT and connect your crypto wallet--Metaverse Fashion Week (MVFW) is here. Iconic luxury brands...
Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out...