Antony Young rounds up media news from beyond Aotearoa in a new regular column for StopPress. We begin with US...
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MediaWorks is celebrating being able to offer customers enhanced data-led advertising options, thanks to a partnership with Factori. Factori is...
On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties,...
AUCKLAND, Today: New research shows high brand switching rates across all income levels in New Zealand and Australia. The typical...
Skydance Media has entered into a definitive agreement with Paramount Global to form "New Paramount," capping off months of negotiations,...
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to...
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small...
Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99%...
CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at...
Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at...