Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as...
measurement
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping...
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house...
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of...
One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality...
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the...
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a...
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service...