Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media...
measurement
For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers...
Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger...
Disney reveals vertical video for Disney+ and a new measurement metric. Adweek Feed
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once...
The continued rise in sports and M&A madness defined the year in TV. Adweek Feed
Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and...
The deal measures the MovieSphere FAST channel and MovieSphere Gold digital network. Adweek Feed
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling...
Viral Nation’s new measurement offering looks to replace impressions. Adweek Feed