When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that...
Measures
Homosexuality remains a crime in 62 countries worldwide. A sheep farm in Germany is helping to combat those efforts by...
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse...
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked...
The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3....
For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage...
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when...
PubMatic has integrated NewsGuard's content rating system to give buyers more assurances around brand safety. Brand safety has been an...
When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new...
YouTube detailed additional safety measures it is implementing for users under 18 on both the flagship platform and YouTube Kids....