May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray

When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new company, they were less than impressed. “People hated the space,” McCray says on this week’s episode of AdExchanger Talks. “I would go and pitch our solution about the future and you’d have VCs saying …Continue reading »

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