At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for...
media
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling...
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail...
Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy...
Go Media directors Andrea Rongonui and Mike Gray are celebrating entrepreneurship at an invite-only event in Monaco this week. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cabin Pressure The retail media parade isn’t done...
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to...
It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about...