Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual...
media
It takes a village to raise the profile of a global media agency. To better service clients – and help with...
Off the back of a hugely successful ASB Classic, where Go Media partnered with Tennis Auckland and Tennis NZ to...
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make...
AUCKLAND, Today: Stuff Group has today unveiled a brand new platform for stuff.co.nz, intended to enabling an innovative approach to...
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin...
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at...
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America....
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...