You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s...
media
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute...
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best...
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition...
Welcome, AdExchanger Commerce Media subscribers. Thanks for reading! We recently covered the efforts by the IAB Tech Lab to standardize...
AUCKLAND, Tuesday: Go Media will continue to provide advertising on all Metlink buses, trains, and station platforms, after winning the...
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social...
Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous...
In late March this year, Richard Branson's adults-only cruise line Virgin Voyages wrapped up a short review of its global...