American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are...
media
A media collective and accelerator focused on the advancement of Black-owned media properties, Group Black, partnered with Adweek to host...
When you hear the word wellness, what might spring to mind is a serene woman wearing yoga pants, sipping a...
AUCKLAND, Wednesday: Ad tech business Scroll Media has expanded its sales team with two new appointments. Scott Hughes joins as innovation...
Auckland-based ad tech business Scroll Media has recently expanded their sales team with two new appointments in 2022. Scott Hughes...
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
Nonprofit media rating company Common Sense Media is adding podcast ratings on its platforms so listeners can identify the shows...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Off-Platform Media appeared first on AdExchanger. AdExchanger
Almost a year after the $ 40 billion merger of Virgin Media and O2, the resulting company has released its...
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...