The magazine industry is consolidating in the face of multiple challenges.Rather than the newsstand, competition is coming from social platforms....
meredith
Meredith closed its acquisition of Time Inc. Wednesday to create a media company with 174 million digital US unique visitors...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Chip Schenck, Meredith's VP of data and programmatic, wants to take...
Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....