Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the...
merger
Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and...
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its...
Skydance Media has entered into a definitive agreement with Paramount Global to form "New Paramount," capping off months of negotiations,...
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry...
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her...
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside....
The cancellation of the proposed TVNZ/RNZ merger has been met with mixed reactions, but for many, it provided much-needed clarity...
AUCKLAND, Wednesday: Major industry players MediaWorks and the Radio Broadcasters Association are applauding the Government’s decision not to continue with...