One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move...
michael barrett
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to...