Programmatic’s Slow Payment Problem Puts A Strain On The Industry

AdExchanger |

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors andContinue reading »

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Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

AdExchanger |

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’sContinue reading »

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Rubicon Lowers Fees As Q2 Revenue Slides 39%

AdExchanger |

 Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to publishers and buyers, who have pushed back against hidden fees. During its earnings call Tuesday, the company revealed that the declining take rates are one part of its strategy to offer the most value forContinue reading »

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