What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according...
Might
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee...
Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community...
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC...
Co-Founder and partner of independent media agency D3, Alex Radford, shares his thoughts on why media agencies need to be...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After...