Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from...
MightyHive
What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4.The holding company he...
After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive.S4, launched by former WPP CEO...
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after...
Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut.S4 Capital reported its first-ever earnings as...
Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure...
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...