Cannabis-loving revelers haven't traditionally been known for their restraint on April 20. So could it follow that marketers have taken...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics...
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail...
Podcast monetization is often framed as a zero-sum game that pits the intimacy of host-read ads against the scale of...
For many business owners, getting your products or services seen is a major part of the climb to success. For...
After generating $ 40 million in ad revenue from "hundreds of brand partners" in a Q4 2021 pilot, Nordstrom is...
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the...
Roku maintained its dominance in the connected TV landscape to close out 2021, hitting 60.1 million active accounts in the...