TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail...
Podcast monetization is often framed as a zero-sum game that pits the intimacy of host-read ads against the scale of...
For many business owners, getting your products or services seen is a major part of the climb to success. For...
After generating $ 40 million in ad revenue from "hundreds of brand partners" in a Q4 2021 pilot, Nordstrom is...
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the...
Roku maintained its dominance in the connected TV landscape to close out 2021, hitting 60.1 million active accounts in the...
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first...
Netflix's stock took a nosedive last month after the streamer added fewer subscribers than anticipated last quarter, but its biggest...
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after...