At the end of the year, Netflix reached nearly 222 million global subscribers, adding 8.3 million customers across the world....
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It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday...
KFC has awarded its U.S. media business to Publicis Groupe's Spark Foundry, severing the company's relationship with incumbent Wieden+Kennedy after...
NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform...
2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
The Federal Trade Commission (FTC) announced a settlement of $ 2 million with OpenX, the programmatic advertising company, for allegedly...
Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The...
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into...
Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner...
Shoppers spent $ 10.7 billion on Cyber Monday 2021, which is about $ 100 million shy of the record set...