2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
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The Federal Trade Commission (FTC) announced a settlement of $ 2 million with OpenX, the programmatic advertising company, for allegedly...
Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The...
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into...
Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner...
Shoppers spent $ 10.7 billion on Cyber Monday 2021, which is about $ 100 million shy of the record set...
News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a...
The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain...
After the global success of Netflix series like Squid Game and Lupin, Disney+ is laying the groundwork for its own...
ViacomCBS streamer Paramount+ is growing fast, and to give it an even bigger boost, the company is teaming up with...