Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
Mistakes
Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to...
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented...
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led...
A white paper has found that New Zealand boards are facing many of the same issues and obstacles as their...
No one connects with an influencer's audience better than that influencer. For students of old-school marketing and advertising, it might...
The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...
Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had...