Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling;...
Modeling
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth...
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if...
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s...
This isn’t another article about the death of third-party cookies. Cookies are false precision and they always have been. Conversations...
Marilois SnowmanCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...