You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA). But the methodologies that underpin the programmatic web are falling into disrepair. And so many brand… Continue reading »
The post Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling appeared first on AdExchanger.
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