Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
Modi Media
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...