AdsPostX's OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show...
Moment
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to...
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
The media landscape is at an inflection point, but it's also ripe for innovation. In 2022, global audiences share more...
Capturing New Zealand’s forward-focused identity, new Kiwi vodka RTD brand Good & Great has launched this week, along with a...
Mary Jones, the cannabis-spiked sibling of Jones Soda that debuted in June, will soon have its own publication, dropping at...
Ashwin NavinCo-Founder & CEOSamba TV“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand...