It's deemed the Super Bowl of advertising in the U.K., but it involves a lot fewer athletes and a lot...
Moment
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the...
AdsPostX's OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show...
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to...
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
The media landscape is at an inflection point, but it's also ripe for innovation. In 2022, global audiences share more...
Capturing New Zealand’s forward-focused identity, new Kiwi vodka RTD brand Good & Great has launched this week, along with a...
Mary Jones, the cannabis-spiked sibling of Jones Soda that debuted in June, will soon have its own publication, dropping at...