“The Sell Sider” is a column written for the sell side of the digital media community.Today's column is written by...
monetization
The news feed is still a money-printing machine for core Facebook.But people aren’t sharing like they used to – Pivotal...
Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A...
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and...
Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers.On Wednesday, Facebook...
YouTube, watch your back? Facebook said Wednesday that Watch, its video-on-demand service for episodic content, is now available globally.Creators in...
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving...